Transforming Website Visitors Into Enhanced Marketing Data
Your Website Traffic Reimagined...
InsiderData360 is a data pixel that transforms your website visitors into rich retargetable data sets. We take the guess work out of the who so you can focus on one thing; CONVERSION.
As you know from marketing, the right person, at the right time with the right offer converts the best. With the our pixel installed, you learn the who, the why (did they get there) and the what (do they want) so you can focus on exclusively on selling.
Taking a Look at the Numbers...
Out of all the traffic coming to your website, usually at best only 20% percent of that traffic actively pursues contact with your business whether through the live chat, contact form submission, sending an email or making a phone call.
Imagine what opportunities this data can unlock…
is identifiable and through cross referencing up to 50+ databases coupled with our own proprietary technology we can accurately produce information about those visitors.
of your website traffic actively contacts your business through live chat, contact forms, emails or phone calls. These are your active inbound sales.
is “Bad Traffic” and is undergone by entities such as bots, special VPNs, secured devices, those with very poor internet connection and individuals visiting from outside the US.
Our Pixel Enables
Data Driven Marketing Solutions
Imagine being able to filter your website traffic by geolocation, user behavior and buyers intent. Then taking that audience and retargeting them in a robust ad exchange.
Imagine as targeted prospects land on your website with various marketing efforts, a hyper-targeted relevant mailer automatically is sent to their residence days later.
Most sites contain various submission forms, applications or even checkouts. Knowing that 20% of traffic will abandon before they finish; imagine if we auto completed those partials...
Our Solutions Overview
| Visitor Identification | Digital2Doorstep | Form Abandonment | |
|---|---|---|---|
|
Traffic Enrichment |
100% |
40%-60% |
100% |
|
Data Assets |
IP, Geo, Behavior & Interest |
Name, Address, Behavior & Interest |
Name, Email, Phone, Geo, Behavior & Interest |
|
Data Solutions |
Ad Exchange Retargeting |
Retarget Mailing & Mail Matchback |
Email Responders, CSR Calls, & Mail |
A Magic Pixel?
We use a variety of identification techniques unlike a few of our competitors who only use “reverse IP lookups” that can only reveal large businesses, educators or government facilities. and is typically just 10% of your website traffic.
- Reverse IP Lookups
- Geolocation Services
- GSM ID Data Scrubbing
- WFI SSID Fingerprinting
- MAC Address Profiling
- Cookie & Session Discovery
- and of course some magic!
Interested in Test Driving the Data?
It is time to connect you with one of our carefully vetted partners to help you get the technology and enable data marketing.