Digital2Doorstep
HYPER-TARGETED MAIL
Digital2Doorstep is the first and only marketing-technology service of its kind. Digital2Doorstep can identify who is coming to your website as well as what that person or business is most interested in. This ability allows us to Hyper-Target the audience that is most likely to convert. This new level of Hyper-Targeting is backed by the most recent neuromarketing studies. Pairing digital traffic with tangible, creative, direct mail, Digital2Doorstep cuts marketing costs and increases their returns, while requiring minimal effort from you, the business owner. Run this completely automated and at scale to recreate a powerful remarketing strategy.
HOW DIGITAL2DOORSTEP WORKS
1. An interested prospect visits your website
Like 81% of all buyers, Joe starts his buying journey by visiting your website. He has intent and interest in buying your product or service!
2. The visitor & their interests are then identified
Digital2Doorstep is able to identify who Joe is as well as recognize his intent and interest by analyzing the content he was viewing.
3. A custom tailored mailing is created & SENT
Digital2Doorstep then takes that information and sends a tailored mailing targeting the service or product he seems most interested in.
4. The prospect receives IT & is delighted
Joe is surprised and pleased to see a custom mailing offer that has been personalized to him. This is super cool, who does this?! You do.
The prospect decides to redeem your offer!
Joe is so delighted that he decides your company rocks, and takes you up on the offer. He is now a happy customer and you're a happier owner.
WHY Digital2Doorstep - simple, its Neuromarketing!
Pairing neuromarketing statistics* with Digital2Doorstep’s ability to identify a person or business’s interest and deliver them a tailored, creative mailer, makes Digital2Doortsep the new gold standard in marketing!
Direct mail campaigns require less cognitive effort to process than digital ads.
Recipient recall is greater if they are exposed to direct mail rather than a digital ad.
Activation in parts of the brain that correspond to motivation response is higher for direct mail.
HYPER-TARGETED MAIL CREATES REAL-WORLD IMPACT
Here is how Hyper-Targeted Mail stacks up to digital ads and traditional direct mail.
| Digital Ads | Direct Mail | Hyper-Targeted Mail | |
|---|---|---|---|
|
Pricing based on |
Competition & Clicks |
Regions & Volume |
Volume of Warm Prospects |
|
Offer Exposure is |
Oversaturated |
50/50 Interest |
Interested Prospects |
|
Typical Conversion Rate |
2-6% |
2-6% |
2-4 Times of Direct Mail |
|
Touch Point Approach |
First Touch |
First Touch |
Last Touch |