Visitor Identification
ENRICHED IP RETARGETING
Visitor Identification transforms anonymous website visitors (that passively browse the site) into an enriched audience segments for hyper focused programmatic ads. It uses a variety of technology to track site entry and exit points, behavior, intent patterns, geography and site engagement. Then it compresses this into a single sourced IP to be load that into an ad exchange. Now you can launch a highly relevant ad to various well-known publishers for a fraction of the cost and powerful ROI.
HOW VISITOR IDENTIFICATION WORKS
1. An interested prospect visits your website
Like 81% of all buyers, Joe starts his buying journey by visiting your website. He has intent and interest in buying your product or service!
2. The visitorS IP & their interests are then identified
All Joe's intent and interest data is collected, analyzed and organized. It then is compressed into a single sourced IP for the ad exchanges.
3. The prospect IS THEN RETARGETED ACROSS A VARIETY OF PUBLISHERS
Joe is surprised and pleased to see the brand a few times over on his favorite sites. This is super cool, must mean they are a good choice.
The prospect decides to redeem your offer with a call or visit
Joe is so delighted that he decides your company rocks, and takes you up on the offer. He is now a happy customer and you're a happier owner.
WHY Visitor Identification?
Because every touchpoint counts and showing your brand in other sites they trust can generate large ROI. Doing this with your best prospects that have buying intent and active engagement delivers you a powerful programmatic campaign.
Your "real" traffic is collected and analyzed for enriched IP retargeting.
And most engaged prospects from the website with buying intent.
By activating those prospects on the ad exchange across multiple publishers.
ENRICHED IP RETARGETING CREATES A TRUSTED BRAND
Here is how IP retargeting stacks up to digital ads and traditional remarketing.
| Digital Ads | Remarketing | IP Retargeting | |
|---|---|---|---|
|
Pricing based on |
Competition & Clicks |
All Traffic is Remarketed |
Volume of Warm Prospects |
|
The Exposure is … |
Oversaturated |
50/50 Interest |
Interested Prospects |
|
Typical Conversion Rate |
2-6% |
2-6% |
3-5 Times of Remarketing |
|
Touch Point Approach |
First Touch |
Follow Up Touch |
Multiple Final Touches |