Visitor Identification

ENRICHED IP RETARGETING

Visitor Identification transforms anonymous website visitors (that passively browse the site) into an enriched audience segments for hyper focused programmatic ads.  It uses a variety of technology to track site entry and exit points, behavior, intent patterns, geography and site engagement.  Then it compresses this into a single sourced IP  to be load that into an ad exchange.  Now you can launch a highly relevant ad to various well-known publishers for a fraction of the cost and powerful ROI.

HOW VISITOR IDENTIFICATION WORKS

step-one

1. An interested prospect visits your website

Like 81% of all buyers, Joe starts his buying journey by visiting your website. He has intent and interest in buying your product or service!

step-two

2. The visitorS IP & their interests are then identified

All Joe's intent and interest data is collected, analyzed and organized. It then is compressed into a single sourced IP for the ad exchanges.

step-four

3. The prospect IS THEN RETARGETED ACROSS A VARIETY OF PUBLISHERS

Joe is surprised and pleased to see the brand a few times over on his favorite sites. This is super cool, must mean they are a good choice.

step-five

The prospect decides to redeem your offer with a call or visit

Joe is so delighted that he decides your company rocks, and takes you up on the offer. He is now a happy customer and you're a happier owner.

WHY Visitor Identification?

Because every touchpoint counts and showing your brand in other sites they trust can generate large ROI.  Doing this with your best prospects that have buying intent and active engagement delivers you a powerful programmatic campaign. 

100% OF ALL
Your "real" traffic is collected and analyzed for enriched IP retargeting.
Take The Best
And most engaged prospects from the website with buying intent.
Achieve New Levels of ROI
By activating those prospects on the ad exchange across multiple publishers.

ENRICHED IP RETARGETING CREATES A TRUSTED BRAND

Here is how IP retargeting stacks up to digital ads and traditional remarketing.

Digital Ads Remarketing IP Retargeting
Pricing based on
Competition & Clicks
All Traffic is Remarketed
Volume of Warm Prospects
The Exposure is …
Oversaturated
50/50 Interest
Interested Prospects
Typical Conversion Rate
2-6%
2-6%
3-5 Times of Remarketing
Touch Point Approach
First Touch
Follow Up Touch
Multiple Final Touches